Posts by Chris Jacobie

Music Marketing Basics – Part 2 of 3

Welcome back!   If you read last week’s post, you know that in this series of posts, I’m teaching you the basics of marketing your music. If you didn’t, check it out here before reading this post. It’s an eight-step marketing framework and last week we talked about the first three steps.   They were:…

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Music Marketing Basics – Part 1 of 3

A few weeks ago, I sent out an email to my email subscriber list and asked them, “Do you guys have any questions?”   The questions fell into three main camps: songwriting, recording, and marketing.   The general question with marketing was: “I don’t even know where to start? I know I need to promote…

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Write Better Songs By Knowing How Your Body Works

If you’ve ever struggled to finish all the song ideas that you have, you’re in the right place. Last week I introduced Ari Meisel’s concept of the external brain. It’s an effective way to capture and organize all your song ideas. However, once you create your external brain you may realize that your ideas aren’t…

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How To Capture All Of Your Best Songwriting Ideas

Have you ever had a great song idea at exactly the wrong time? Maybe you were on a walk, and you thought of a nice lyric? Then by the time you finished your walk, you’d forgotten it? Or perhaps you do a decent job of capturing ideas when you have them but… …soon they become…

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How to Avoid this Common Crowdfunding Mistake

A few months ago, I sent an email to my subscriber list and I asked them, “What questions do you have with regards to crowdfunding?” One of the questions I received was, “Can you tell me more about the expenses that we can expect after recording. Expenses related to the release, distribution, and promotion of…

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Which Crowdfunding Platform Should You Use?

Last May when my client, Nick Dahlquist, came to me and he was stressed out. He was busy wrapping up a semester at school and getting five songs ready to record. On top of that, he was launching his crowdfunding campaign. He sent me a short message that simply asked, “Which Is The Best Platform For…

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How to Crowdfund Successfully

When my client, KellyMarie, first came to me, she was really excited about recording her first EP but… …she was a bit nervous because we were a few months out and she only had a third of the money. She wasn’t expecting a big windfall anytime soon. She knew that she would have to raise some…

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How to Fund Your Recording

Once you’ve decided on a budget, you’ll likely start thinking of ways to fund your recording project. Here are the pros and cons of each funding option: OWN CAPITAL/SELF-FUNDED Pros: No interest rates means money in your pocket sooner once you recoup. You’ll often get a break on pricing by paying in cash versus credit as…

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How Much Does it Cost to Make a Record?

When my clients, Ryvoli, first came to me they were overwhelmed and confused. And why wouldn’t they be? They’d read blogs and online forums that professed that D.I.Y. home recording methods were the way to go. Yet, when they’d tried to record themselves, it was frustrating and fruitless. They’d realized that most of the people on the Internet singing…

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