This is the final part of a three-part series on music marketing basics.
You’re learning the eight-step framework for marketing your music.
Here’s what we’ve covered so far:
Step 1: Choose a single target market.
Step 2: Get your ideal fans to show you that they’re interested.
Step 3: Get your ideal fans to know, like, and trust you.
Step 4: Make an irresistible offer.
Step 5: Deliver on what you promised in step four.
Step 6: Provide something special after the sale.
Today we’re going to talk about the last two steps of the eight-part framework.
Step Seven: Keep in touch with your fans after the sale
At this point, you actually need more than one list or to segment your existing list somehow. The people that have bought from you are true fans.
They are a different group of people.
These people are really into what you do, and they want to support you. So, you need to communicate to them differently.
You need to continue to make special offers to them. You need to try to get them to sign up for your subscription series.
These are your core fans. Treat them like the gold that they are.
If your true fan base gets large enough, this is when you get to quit your day job. This is when you get to spend the rest of your life making awesome art and being supported by people that love you and your music.
So, do NOT treat these fans lightly. Do NOT take them for granted.
Consider how statistically nuts it is that out of 7 billion people on the planet, these people went to your show, or bought a piece of merch!
Be grateful and show it.
You need to treat these people so well, that they won’t ever leave you. Because if they leave you, then everything you’ve done up to this point, was in vain.
Take the nurturing and caring of your true fans very seriously.
And don’t just sell them. Send them cards. Send them free stuff that they don’t even pay for.
Invest in them. They are an asset to be grown over time. Each one of those fans could be worth hundreds, even thousands, of dollars to your career over time.
If you continue to do that, you will grow this true fan base, and they will tell others about your music. And that brings us to step eight.
Step 8: Encourage your true fans to share your music.
At this point in the marketing process:
a true fan bought from you.
you delivered on your promise.
AND you treated them extra special after the fact.
They’re feeling inclined to tell a friend about you but you can’t leave that up to chance.
Kick your marketing up one more notch and straight-up ask them to share. Give them everything they need to share your music with friends.
When you do that your music could go viral.
Once you go viral, you start funneling new people into step 2 and your marketing becomes an infinite loop.
But remember, step 0 is to make great music. If you need help in that area, apply to be a production client today.
Thanks – have a great week!